Sometimes, when I'm wasting my time eating ramen and watching Keith Olbermann videos instead of grading papers like an adult would, I start thinking about things I usually avoid thinking about. And I realize that I whine a lot. I can be borderline nasty when it's not entirely warranted, and I probably spend too much time ranting about my weird pet peeves. I admit this about myself--nobody is perfect. But I don't think it's wrong for me to whine, yet again, "Why u discontinue dees, Josie Maran?!" They're so flawless that they deserve a monthly post, if not a weekly one, I swear.
The Coconut Watercolor Eye Shadows are one of two eye shadow products I've loved, the other one being Wet n' Wild's Brulee eyeshadow. That's it. In all my years of wearing makeup, even when I wore plenty of eyeshadow, there were certainly products I liked, but none that I borderline worshiped like these. They're easy to use (slap it on and go) and so fantastically metallic that I get asked what I'm wearing every time I use one. Also, unlike many frosty cream shadows, these have a super-thin, watery formula that feels weightless on the eyes.
And yet Josie Maran is discontinuing them.
The process of getting rid of them seems to be taking a while. As mentioned in my last "Whhhhhhy?!" post, linked above, these disappeared from Sephora some time last year. But yes, they are definitely fading from the public eye. Here is the Josie Maran "Good Buys" page as of today; of these listed shades, three are still available, including this purple shade I want for no apparent reason. I haven't bought it yet because it's purple and I need more makeup like I need a hole in the head, but there's a little voice inside me screeching, "GET IT BEFORE IT DISAPPEARS YOU WILL REGREEEEET THIIIIS!!!"
Why is Josie Maran discontinuing these if they're so beautiful and I'm a one-woman marketing campaign? I have a few guesses:
- Josie Maran Cosmetics is having trouble selling their makeup. I've noticed that people buy up their skincare, particularly the argan oil, like it's going out of style, but I heard very little about the makeup. Check their Good Buys section and you'll notice that quite a lot of their makeup is heavily discounted.
- The applicators kinda sucked. Don't get me wrong, they apply the shadow decently, and the packaging is visually appealing. But the doe foot applicators in the lids quickly earned a reputation for snapping off, something I soon experienced myself. When I contacted the company, they sent me three replacement lids, which was amazing. Still, can't they just improve the packaging? Do they have to throw the baby out with the shimmery bath water?
- Some people found them tricky to apply...? I guess? I know the Beautypedia review complains about how hard it is to get a "blended" look with them, and I'm so used to applying them that I maybe don't think about the learning curve. That said, you actually CAN get a soft look with them if you know what to do. Personally, I apply the product all over my lid first, then--as the last step--I run a little in my crease. Immediately after placing the shadow in my crease, I use a soft shadow brush to blend it out and fade it in to my skin. These do dry quickly, so you have to be strategic, but again, it's not impossible to do it.
So I've got two things on my mind. One, I'm going to try fiddling with eye makeup a bit more to try some new things and break out of my comfort zone a little. It's likely going to be atrocious, so please don't judge me too harshly. Two, if you have any recommendations for a viable replacement product, please tell me!